January 13, 2021, the day my life changed forever.
That was the day I started a service based business after selling my eCommerce brand for 7-figures.
On day 1, I was all smiles.
My vision was to make an impact on my clients, build a simple, yet profitable business, provide for my family and have time freedom and travel the world.
But a year in, what had started with excitement & jubilee had turned into an absolute nightmare.
My business was neither simple nor profitable.
I spent that first year trying to generate a few qualified leads who wouldn't laugh at our still-to-low price point.
I launched ads. They didn't work.
I hired a marketing agency and paid them $1,500 month that didn't produce the results I wanted.
I paid a SEO agency to rank me higher and get me more leads at $2,000 per month... I soon fired them as it wasn't getting me a ROI. (Return on Investment).
I tried it all, Cold calling, networking, referrals, facebook ads, even TikTok ads lol.
Nothing was sticking...
By Dec 2021 I needed money!
And heading into Christmas, two potential clients told me, "The only time I'm free to chat is on Christmas Day".
So there I am. On Christmas Day. On two sales calls.
While my girlfriend (Now ex-girlfriend) celebrated Christmas- alone.